Categories

Automotive

Agriculture

Expedition/Trade Show

Pens

Notebook

Shirt

Headwear

Drinkwear

Corporate

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ECO

Tech

Giftware

Stock Consumables

Display

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WHO WE ARE

Over 30 Years of delivering

Custom Promotional Products

For over three decades, Berlex has provided complete merchandise solutions for an ever-increasing number of Australian corporations and businesses, particularly in the flourishing motor trade.


During this time, our already-vast range has grown exponentially and our proprietary systems have become increasingly more streamlined to cope with the sheer volume.

1000 +

Customers

Nurtured through unwavering service and a commitment to delivering on promises.

1000

Projects

Satisfactorily delivered and consistently exceeding expectations with every project completed.

Million

Number Plate Frames

Supporting local communities by keeping manufacturing in Australia, driving job growth and economic stability.

DESIGN

In-House

Graphic Designers

Our full-time, qualified graphic designers bring extensive experience in showcasing your brand on promotional items, ensuring maximum impact. Equipped with cutting-edge technology, we can provide concept visuals before production for your feedback and peace of mind.

Mission-Vision

What Drives Us

Driven by a passion for quality, strong relationships, and supporting Australian manufacturing.

Our Mission

At Berlex, we help businesses, especially car dealerships, enhance their brand presence through premium promotional products and advertising solutions. We understand the fast-paced nature of business and the frustration of running out of essential marketing materials. That’s why we take a proactive approach, ensuring our clients never get caught short, we’ll even give you a call before you run low. With fast, reliable supply, an extensive product range, and a customer-first mindset, we make branding effortless and effective, so you can focus on what matters most, growing your business.

To be Australia’s leading provider of advertising and promotional products, recognized as the go-to partner for car dealerships while continuing to support businesses across various industries with high-quality, impactful branding solutions.

MY BERLEX

Elevating Brands,

Creating Connections 

Our tailored solutions ensure your brand stands out, while our strategic approach fosters lasting relationships with your customers. From custom designs to high-quality merchandise, we help your brand make a lasting impression in every interaction.

OUR VALUES

Our Core Values

What We Stand For.

Care

Others Needs Above Our Own Will Always Result in a Win-Win

We prioritise our customers, team, and community, knowing that when we genuinely look after others, everyone comes out a winner.

Speed

Efficiency in Everything We Do

We’re all about getting things done fast without cutting corners, because time is precious, and so is quality.

Satisfaction

Exceeding Expectations – Every Time

Our goal isn’t just to deliver, it’s to surprise, delight, and consistently raise the bar.

Enjoyment

All of the Above With an Element of Fun

We don’t believe work has to be boring, a little fun, laughter, and good vibes make everything better.

PRESENTATION

How our brand is presented, as a team, as a business, and in person.

We take pride in looking the part, from our products to our people, always showing up polished, professional, and ready to represent Berlex at its best.

OUR TEAM

Your Concierge Service

in Merchandise

Our People, Our Greatest Asset: Their Experience and Personality Color Our World.

Paul Reoch
Managing Director
Marcie May
Marketing Manager
Graham Thorncroft
Sales Executive
Leisa Qualischefski
Accounts Administrator
John Reoch
General Manager

FREQUENTLY ASKED QUESTIONS

FAQ Related

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What is a PMS colour?

PMS stands for Pantone Matching System. It’s a colour coding system used to identify colours and create consistancy for printing and decorating puposes.

Digital adhesive labels are used to brand products that cannot be branded with any other method. They are printed with a digital printing press and applied to the product.
Advantages:
– Ideal for producing vivid full colour images as well as closely matched spot colour branding.
– Can print variable data including individual names.
– Only one set up charge is required regardless of the number of print colours.
– Edge-to-edge branding can be achieved.
– Can be cut to custom shapes.
Limitations:
– Metallic and neon/fluorescent colours are not available.
– White print cannot be produced on clear, silver or gold stock.
Artwork Requirements:
– Artwork can be supplied in either vector or bitmap format.
– Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
– A 3mm bleed should be added to the artwork if it bleeds off the product.

Screen Printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat objects.
Advantages:
– Large print areas are possible on flat products.
– Close PMS matches are possible on white or light-coloured products.
– Most screen print inks dry quickly and can be shipped immediately after printing.
– Fluorescent, metallic gold and silver inks are available on select textile products.
– Many products can print with tight multi-colour registration, with some products able to be printed using up to five colours.
Limitations:
– Close PMS matches are more difficult on darker products and will only be approximate. In some instances, a white base will create a better print.
– Unable to print variable data.
– Each colour requires its own setup charge.
Artwork Requirements:
– Artwork must be supplied in editable vector format.
– Fonts are advised to be converted to outlines/objects to avoid font conflicts.

Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.
Advantages:
– Ideal for printing on curved or uneven products.
– Prints sharp, clean images with detail as fine as 0.4mm, minimum text size is 5pt.
– Close PMS matches are possible on white or light-coloured products.
– Metallic gold and silver ink are available.
– Can offer a white under base for the darker products that require it.
-Many products can print up to 6 colours with tight multi-colour registration.
Limitations:
– Halftones cannot be consistently reproduced.
-Unable to print variable data such as individual naming.
– Close PMS matches are more difficult on darker products and will only be approximate. In these instances, a white base will create a better print.
– Some pad print inks require a curing period before the product can be shipped.
– Each colour requires its own setup charge.
– Neon/fluorescent colours are not available.
Artwork Requirements:
– Artwork must be supplied in a vector editable format.
– Fonts are advised to be converted to outlines/objects to avoid font conflicts.

OUR CLIENTS

Trusted By Over

3000 Business

Not only do we have an unmatched range of top-quality promotional items in stock, including innovative automotive merchandise, corporate gifts, and advertising freebies, but it is supported by arguably the most responsive and reliable service in the business. At Berlex Group, your wish is our command so if you don’t see what you’re looking for within these ever-evolving pages, just ask.

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OUR CLIENTS

What Our Clients

Say About Us